March 2011

2Touch and Acxiom combine to offer truly integrated solution

Multi-channel contact centre and marketing services fulfilment company 2Touch is combining with parent company Acxiom to offer a truly integrated approach to customer needs.

Acxiom - a global leader in interactive marketing solutions - specialises in customer data provision and 2Touch has already combined with Acxiom’s expertise to successfully deliver insight- driven, multi-channel consumer engagement for customers in the financial services arena.

Stuart Gray, managing director, 2Touch, said: “So far we have combined to drive forward discrete programmes of activity for a small number of customers, and it is now our aim to take this to a wider audience. We are delighted to combine our services with Acxiom. There are lots of specialists in the market offering similar types of service on an individual basis, but none can offer all of the component parts under one roof and provide a seamless, end-to-end service.”

Stephen Whyte, CEO Europe, Acxiom, said: “In particular, consumer brands will greatly benefit from our joint expertise. They may be looking to reach a wider target audience whilst managing and engaging with existing customer expectations.

“Customers will be able to assess their investment by using our sophisticated campaign analytics. This will show how each component of the marketing programme affects the return on every penny spent, whatever the medium used on an individual project.

“The combined solution will enable us to use a vast amount of consumer data which will cover the whole of the UK. Brands will be able to utilise a holistic marketing services provider to ensure their campaigns are delivered to greatest effect.

“From an Acxiom perspective it is great that we can offer customers the full package of warehousing and analysis, as well as dispatch and call centre services. Our teams are trained and equipped right now to offer bespoke services to all clients.”